Matt Wallaert is a behavioral scientist and former entrepreneur currently at Bing, where he uses the psychology of behavior change to create products that help people lead more satisfied lives and push human potential forward.  He has exited two startups, publishes academically in the area of Judgment and Decision Making, and cofounded GetRaised.com, a free service that works to close the gender wage gap by helping women figure out if they are underpaid and do something about it.